chloe dress floral magenta

Nellystella is designed to catch the sparkling eyes of little girls while satisfying the discerning tastes of their parents. The collection takes a modern turn by introducing fresh and original approaches to everyday children’s wear. With a blend of upscale European tradition mixed with a dollop of playful charm, Nellystella will become the darling of your daughter’s wardrobe.


Inspired by her formative years in Europe, designer Nelly Chen channels her fanciful creativity and exquisite attention to detail to create imaginative looks based on daydreams of what she had always wanted to wear as a child. Each collection is a culmination of personal joy for Nelly: she selects the finest materials, designs each garment, and draws her signature prints by hand.