Sometimes necessity alone is not the mother of invention - just add two mothers with a fashionable flare, passion and determination. Poppy Store and Poppy Luxe owners Jenny Belushi and Heather Whitney were first and foremost mothers who became friends and bonded over their young children. As their connection and friendship grew they set their sights on bringing an exciting new concept in children's fashion, constantly seeking out partnerships with select artisans and designers from around the world which creates an exclusive luxury boutique nestled in the Brentwood Country Mart in Santa Monica, California.

Poppy Store is as much a business as it is a part of a lifestyle for Whitney and Belushi. They both reside in the Brentwood community. Jenny is the mother of daughter, Jami and son Jared and husband Jim. Heather resides with her sons, Finley and Truman.