Despite a mom’s ever-busier schedule, the house call has gone the way of the Filofax. (Milkmen and doctors, we’re looking atyou.)

Let the errands cater to you with Poppy to Go, a free, new personal shopping service for kids up to 12 from Jenny Belushi and Heather Whitney Rosenfield’s stylish boutique.

Tapping the service is easy: Marin store manager Amy comes to your home to gather details like ages, sizes, and favorite styles. Whenever a need arises (2T bathing trunks, an entire back-to-school wardrobe), simply call or email the store, and Amy will reappear at your doorstep within two days bearing a treasure trove of options from the boutique’s chic baby and junior lines (Petit Bateau, Tuss, Veja).

The best part? She leaves everything with you and your minis for up to 24 hours, so you can make your picks in peace.

Plan on it.

-August 22 2011