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Poppy Store was founded by Jenny Belushi and Heather Whitney Rosenfield, two mothers who became friends and bonded over their young children and shared love of design. In response to a need they found in shopping for their own kids, they decided to open the first Poppy Store at the Brentwood Country Mart in Santa Monica, California, in February of 2008. In February of 2011, they opened their second location at the Marin Country Mart, in Larkspur, California.
Ms. Belushi lives in Brentwood California with her husband, actor Jim Belushi, and their two children, Jamison and Jared. Ms. Rosenfield lives in Ross, California, with her husband real estate developer and Country Mart proprietor James Rosenfield, their newborn son Alden and big brothers Finley and Truman.